Swatch Group

The Swatch Group

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by Nicolas Hayek from the merger of Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie (ASUAG) and Société Suisse pour l'Industrie Horlogère (SSIH), in order to cope with the quartz crisis and save the Swiss watchmaking industry.

The Swatch Group employs about 36,000 people in 50 countries. In addition to the Swatch product line, the group also owns other brands, including Blancpain, Breguet, Glashütte Origina, Harry Winston, Longines, Omega, Tissot, and RADO.