Avia
Avia
Avia a Swiss watch watch company. The history of Avia watches goes back to the latter end of the 19th century. They made good mechanical lever movement watches under their own brand name and provided watches and movements for other brands including New York, The Ball Watch company and A Wittnauer.
In 1968 after becoming part of a consortium of watch manufacturers they developed the first quartz digital watch with a LCD (liquid crystal display) and revealed it to the world in 1972. This invention took the watch market by storm and meant that watches of unparalleled accuracy could be mass produced cheaply. This market lead didn't last long as the technology was easily copied. Eventually Avia was bought out by the Fossil Group who still sell Avia watches today.
