The Rolex Submariner and James Bond
From Chronopedia
Ian Fleming, the author of the James Bond book series, stated about the spy:
“He could not just wear a watch. It had to be a Rolex.”
And so it was, in the first films too. The Rolex Submariner was featured in a number of James Bond movies and on the wrist of Sean Connery in “Dr. No”, the very first film about the British Secret Service agent.