Helvetia
Helvetia
The history of the Helvetia watch goes way back to 1848, to Louis Brands . By 1880 Louis and his brother set up a watch manufacturing business, La Generale Watch Co (General Watch Company). Helvetia is the female personification of the Swiss nations. The watches produced by the Brands brothers were highly prized and by incorporation of the new lever movements in 1885, they produced timepieces that were accurate to within 30 seconds per day. Four years later the General Watch company became the largest producer of watches in Switzerland. They formed collaborations with other manufacturers, most notably Audemars Piguet and produced highly desirable watches.
Omega had a financial position in Gw Co/Helvetia at the start of the 20th century, However Omega gave up its stake in 1911 and they became independent. From the late 1920s it seems as if the GW Co adopted ‘Montres Helvetia’ or ‘The Helvetia Watch Company’ as its main trading name and began to manufacture movements and watches marked Helvetia at its movement factory ‘Helvetia SA' in Reconvilier and its watch factory ‘Montres Helvetia SA’ in Bienne.
In the mid 1920s Helvetia/General Watch Co started producing watches with a cross-shaped spring on the balance of the movement which looked like a simplified version of the Depollier/Brun system. During this period one of the main importers of Helvetia watches into the UK was the company ‘Robert Pringle and Sons’ of London.
Helvetia were at the forefront of watchmaking technology and filed patents for a shock protection system for movement balances in 1929, a waterproof crystal fitting in 1931 and an anti-shock movement mounting in 1933 as well as developing centre sweep seconds movements, calendar watches and ‘Stop Second’ chronographs in the mid to late 1930s. Helvetia sold their water and shock-protected watches to a variety of retailers and they often added their own branding. Examples would include: G & M Lane, Huber, and Abercrombie & Fitch.
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Credits and External Links
Thanks to https://www.helvetiahistory.co.uk