ALLAINE

Allaine

FOSC records that the trademark “Allaine” was registered by the watchmaker Achille Barré, of Porrentruy in Switzerland, on 22nd March 1941. The registration shows the trademark in script, rather than the stylised block capitals that came later.

In April 1944, Achille Barré, the son of Arthur Barré of France, went into partnership with Alfred Barré, son of Emile Barré of Ocourt. The company, known as “Achille Barré & Co”, operated from Belfort Street in Porrentruy and advertised “Marque Allaine”, in Davoine from 1946 until 1950. Alfred continued to be listed in Davoine in his own right, as a supplier of “sertissages” (settings), operating in Bressaucourt.

In July of that year, the company was renamed ‘Achille Barré, Montres Allaine’, with Achille Barré as the sole director. From 1952 until 1954, its Davoine advert features “Montres Allaine et Dania”.