ASUAG

ASUAG (Société Générale de l'Horlogerie Suisse SA), formed in 1931, was the world's largest producer of watch movements and the parts thereof (balance wheels, balance springs (spiral), assortments, watch stones ("rubis"). ASUAG had also integrated an array of watch brands in 1972 into a sub-holding company, General Watch Co. ASUAG failed in 1982. See SSIH and Swatch Group for more information.