Christopher Ward
Christopher Ward
CW is an English watch brand founded in 2004. It was merged with Biel movement maker Synergies Horlogères in 2014, with both companies coming under the umbrella of Christopher Ward London Holdings. Formed in 2004 by Mike France, Chris Ward and Peter Ellis, Christopher Ward specialized in affordable luxury watches primarily for the UK market. They focused on direct Internet sales rather than the traditional dealer model popular with Swiss luxury makers and stayed in tune with trends in online forums. The company's slogan became "the cheapest most expensive watches in the world". Christopher Ward watches transitioned from using Asian cases to being all Swiss-made. They rely on workshops in the Jura region of Switzerland for assembly, with movements supplied by ETA, Ronda, and Sellita as well as movements supplied by sister company, Synergies Horlogères.
