Moeris

Moeris

Moeris takes its name from its main line of product, and the story is typical of a Swiss manufacturer that managed to survive from 1883 to 1970, when it was absorbed by Tissot.

History

Moeri & Jeanneret (1883 - 1900)

Fritz Moeri and Julius Frederic Jeanneret Saint Imier founded a company in 1883 with the aim of producing watches. Jeanneret had started a business in 1866, and had had an official approval getting an honorable mention at the Exposition of the Horlogerie in La Chaux-de-Fonds in 1881. The company continued until the sudden death of Jeanneret, in 1899. In 1882, Jeanneret also had changed his own company to Jeanneret & Fils.

Moeri Fritz (1900 - 1956)

On the death of Jeanneret the company was dissolved, probably due to problems with the widow of Jeanneret, who had taken an active part in the conduct of society, and became Fritz Moeri SA.o in full. Fabrique des Montres SA Moeris.

Development

Fritz Moeri SA was a typical Swiss company of a good standard, which maintained its market position thanks to its philosophy.

The patent of 1904

In 1904 Moeri filed a patent for an entire movement, a caliber 19 ', called "Non-magnetic. This movement is the basis of future production.

Moeris Invar (1905)

Invar is an alloy discovered by Swiss physicist Charles Eduard Guillaume (1861-1938) in 1896. The characteristic of 'the same and have a coefficient of linear expansion of less than ten times compared to' steel. Indeed, a particular variant of the 'Invar, known FeNi36, with 36% of nickel, has an even better behavior, but it was very difficult to work. Guillaume received the Nobel Prize for Physics in 1920. Guillaume came from a family of watchmakers rather note, and he immediately understood as the practical application for watchmakers. The complication of mechanical processing of the alloy led him to organize a group of companies that had experience in this area. Moeri took part in the trial along with the most other ames in the Swiss watch industry, achieving excellent results'

Milan (1906)

Moeri made progress and it led to his appointment to the Jury of the contest during the Universal Exhibition in Milan in 1906. His watch got a special award given out Main competition Moeri the presence of the jury, and this was the final affirmation of the brand.

Registered trademarks

With the development of the 1905/06 Moeri was in a good position in the world of Swiss watchmaking, and it translated into sales. Between 1910 and the 30s the Fritz Moeri SA produced a myriad of marks registered or otherwise, such as Avon, Belvedere, Cherub, Convenience, CUDOS, Civitas, Darnley, Daswood, Excellence, Excellence, FM, Frimosa, Grand Prix, Guntyme, Maoris, Moeris, Moeris Patent, Odaglas, Replica, Rywood, Sekuer, The Bahadur, The Forms, Tikkini, Timeball and others. This effectively means that Moeri exploited the outstanding quality of their movements for small productions that sold well, but did not pay special attention to the marketing efforts of its main brand, Moeris.

GSTP (1939 - 1945)

Moeris Clocks have, as a rule, movements that are very beautiful in terms of finishing. In the years around 1925 he produced variations of the latest 19 'of 1904 they had success, so that several copies still circulate today marked Alpina not Moeris, the 19B and 19D. These beautiful solid movements allowed the Fritz Moeris to deal with a major customer, the British War Office at the beginning of World War II, turning out a large amount of pieces that were branded GSTP and purchased from the War Office.

Post-war (1946 -1956)

The end of World War II found Fritz Moeris SA in good condition and they were producing variants of the final 19 ', the 19H and 19J, with good success and at the same time also included gauges for wristwatches, from the tiny 5 'ladies' to 10, 11 ', 10. Moeris was one of the best manufacturers of movements and remained independent and with a sound cash position. In the late '60s The Fritz Moeri SA is absorbed by Tissot.

1970: Aquired by Tissot becoming the "Moeris Department" within Tissot.