Belair

Belair Watch Company

In 1962, Ernest and Ilse Grunwald opened a watch movement assembly plant in the U.S. Virgin Islands called Belair Time Corp. A little more than a decade later, the Grunwalds’ son Alan joined the family business, which eventually relocated to Lakewood, New Jersey, where it still is today.

Belair Time Corporation is the last of the true American watchmakers. It assembles all of its watches and movements in the USA, from Swiss parts. Long recognized by industry experts as the number one producer of mid-range private label watches, Belair has been supplying the independent retail jeweler and top brands with high quality timepieces for over 68 years. It is a Union Shop, and thus in a very unique position to be the only company who can supply watch which is made in the USA, from Swiss parts, and one which proudly bears the Union symbol.

History

Notable Models

The Gold colored Belair pictured is a 70's manual wind 17 jewel Swiss powered men's watch. This particular watch hails from Manhattan.

Another example of Belair watch offerings is the 60's skin diver model which is also a manual wind 17 jewel Swiss powered men's watch. This diver watch came all the way from the deep tropical Philippine islands so apparently Belair watches get around the world.

Belair Divers

There are a number of attractive and collectible models. Notable are the SeaPearl 600s - rumour has it the name was licenced from Enicar who were also marketing the Seapearl Sherpa and 600 models at this time. The mens watches seem to have been rated at 600ft and the womens 300ft. Mostly seen on rubber tropic straps or similar waterproofs, with and without rotating bezel.

=Belair Seapearl 600

Belair Seapearl 600 ref 1556

• Ref 1556
• Case made in France.
• Screwcase back stamped Belair
• 25 jewel Auto movement with Belair marked on rotor
• Date
• 20mm lugs
• 39mm width ex crown
• Tritium dial and hands
• Circa 1970s

Link

USA