Langendorf Watch Company SA
Langendorf Watch Company SA
Langendorf Watch Company was a Swiss watchmaker known for its fine craftsmanship and great attention to detail. Around 1890, it was probably the largest producer of watches in the world. The company produced watches in Langendorf, Switzerland for exactly a century, from 1873 to 1973.
The most famous brand of the company was Lanco (an abbreviation of Langendorf Watch Company) that was launched as a brand name in the late 1950s. The brand was discontinued in the late 1960s, and revived again from 1971 to around 1980.
From 1890, the main brand of the Langendorf Watch Company was "Langendorf", but the company produced watches and parts that were sold under many other brand names such as Aliada, Barracuda, Carex, Cavalier, Lancet, Stratford, Valogene and the most rare Piquette with AMKO branded movements.
Many of the watches were produced for export, and in order to avoid paying duties, many were cased inside the importing country, including the USA where Langendorf watches were imported by American Swiss Watch Company from the beginning of the 20th century. The latter was reported out of business as of 1915.
During World War I and World War II, the Langendorf Watch Company was renowned for producing military and pilot watches of good quality for servicemen. There's an early wrist watch developed for World War I infantry officers to use in trenches. The 9XX movements from the 1930s and 1940s were very smooth running and were also used in army watches. Many movements from the 1950s and 1960s have 12 or 13 lined movements, the "qualité exceptionelle" in chronometer standards. Lanco pocket watches are also of very good quality, and some include an alarm function.
Lanco
Watches bearing the "Lanco" brand were being manufactured and sold in the middle 1950s. The illustration to the right is of a Lanco ladies' watch given as a retirement present, engraved on the rear of its case with the date November 1956. The brand soon became successful and known for fine craftsmanship and attention to detail. Lanco watches are still considered to be of very high quality, and they are traded today as vintage watches. A number of Lanco watches are famous, such as the "Flying Saucer" and the "Lanco-Fon", a manual-wound watch with an alarm function that was released in the 1960s.
When Lanco was revived in the 1970s, more variety was added to the product line. It became a brand with room for innovation and experimentation, including into digital watches. Many of the 1970s watches were relatively large sized for their time and this makes them sought-after today. Watches from the 1970s such as "Club 77" and "Jump Hour" are also still quite popular.
After 1973, a number of movements from other suppliers were used for Lanco chronographs, the most famous calibers stemming from Valjoux and Angelus. A Lanco watch with the futuristic Tissot Astrolon movement (caliber 2250) was also produced in the 1970s.
During SSIH's financial problems in 1981, the Lanco brand name was sold. As of 1998, new Lanco watches are being sold in South Africa by S. Bacher & Company, under license from The Swatch Group.
