Croton Nivada Grenchen Chronomaster

Croton Nivada Grenchen Chonomaster

Nivada hit a legal hurdle when trying to sell in the USA, thanks to Movado who felt that their names were too similar and would confuse consumers. A judge ruled that adding ‘Grenchen’ to the title would suffice, and so watches sold thereafter are labeled as such.

In 1940 Croton was formed to distribute Nivada watches to US retailers, and subsequent watches could be found bearing the name ‘Croton’, or ‘Croton Nivada’ or even ‘Croton Nivada Grenchen’. By the ‘60s, Nivada had hit their stride with watches like the Chronomaster, Aviator, Sea Diver. The unique design and functionality of these watches struck a high note with consumers, and Nivada saw their exports go from 52,000 in 1964 to 173,000 in 1969 as a result.

The CASD is a classic 1960s diver going through several iterations like the Omega Speedmaster, with tritium, radium, broad arrow and baton hands, brown chocolate aged dials etc etc. They now have a big following, greatly enhanced by the recent Chronomaster Only book in 2018.

Model One - straight lugs 1961 to circa 1971

This is the version covered in the Chronomaster Only book and most popular with collectors. They will appear with a variety of brand names. There are 5 main versions depending on the movement:

Other Branded Versions

The CASD has been seen with the following company names, all being done with Croton in the USA and normally local jewelry stores:

Rudolph's Dependable

Jewellry chain in upstate New York near Albany. Close to the Croton headquarters.

Pierre Vallee

Trademark first used anywhere: : 12/14/1966 Possibly a Chicago-based jewellry chain

LE MARC 100

LeMarc's were sold exclusively by the Jewel Box a southern regional jewellery chain

Links

• Croton
• Nivada
• Diving Watches