Belair
Belair Watch Company
In 1962, Ernest and Ilse Grunwald opened a watch movement assembly plant in the U.S. Virgin Islands called Belair Time Corp. A little more than a decade later, the Grunwalds’ son Alan joined the family business, which eventually relocated to Lakewood, New Jersey, where it still is today.
Belair Time Corporation is the last of the true American watchmakers. It assembles all of its watches and movements in the USA, from Swiss parts. Long recognized by industry experts as the number one producer of mid-range private label watches, Belair has been supplying the independent retail jeweler and top brands with high quality timepieces for over 68 years. It is a Union Shop, and thus in a very unique position to be the only company who can supply watch which is made in the USA, from Swiss parts, and one which proudly bears the Union symbol.
