Difference between revisions of "Croton Nivada Grenchen Chronomaster"
CambridgeV8 (talk | contribs) (Created page with "==Croton Nivada Grenchen Chonomaster== ==Links== * Croton * Nivada * Diving Watches") |
CambridgeV8 (talk | contribs) |
||
| Line 1: | Line 1: | ||
==Croton Nivada Grenchen Chonomaster== | ==Croton Nivada Grenchen Chonomaster== | ||
| + | Nivada was presented hit a legal hurdle thanks to Movado when trying to sell in the USA, who felt that their names were too similar and would confuse consumers. A judge ruled that adding ‘Grenchen’ to the title would suffice, and so watches sold thereafter are labeled as such. In 1940 Croton was formed to distribute Nivada watches to US retailers, and subsequent watches could be found bearing the name ‘Croton’, or ‘Croton Nivada’ or even ‘Croton Nivada Grenchen’. By the ‘60s, Nivada had hit their stride with watches like the Chronomaster, Aviator, Sea Diver. The unique design and functionality of these watches struck a high note with consumers, and Nivada saw their exports go from 52,000 in 1964 to 173,000 in 1969 as a result. | ||
| + | |||
| + | The CASD is a classic 1960s diver going through several iterations like the Speedmaster, with tritium, radium, broad arrow and baton hands, brown chocolate aged dials etc etc. They now have a big following, greatly enhanced by the recent Chronomaster Only book in 2018. | ||
==Links== | ==Links== | ||
Revision as of 19:38, 5 January 2021
Croton Nivada Grenchen Chonomaster
Nivada was presented hit a legal hurdle thanks to Movado when trying to sell in the USA, who felt that their names were too similar and would confuse consumers. A judge ruled that adding ‘Grenchen’ to the title would suffice, and so watches sold thereafter are labeled as such. In 1940 Croton was formed to distribute Nivada watches to US retailers, and subsequent watches could be found bearing the name ‘Croton’, or ‘Croton Nivada’ or even ‘Croton Nivada Grenchen’. By the ‘60s, Nivada had hit their stride with watches like the Chronomaster, Aviator, Sea Diver. The unique design and functionality of these watches struck a high note with consumers, and Nivada saw their exports go from 52,000 in 1964 to 173,000 in 1969 as a result.
The CASD is a classic 1960s diver going through several iterations like the Speedmaster, with tritium, radium, broad arrow and baton hands, brown chocolate aged dials etc etc. They now have a big following, greatly enhanced by the recent Chronomaster Only book in 2018.
