Swatch - Revision history

Richard at 13:45, 18 April 2020

2020-04-18T13:45:16Z

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	~~[[File:Swatch.jpg\|thumb]]~~

	[[File:Swatch logo.png\|thumb]]		[[File:Swatch logo.png\|thumb]]
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	==History==		==History==

			[[File:Swatch.jpg\|thumb]]

	In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East.		In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East.

Richard: /* Swatch */

2020-04-18T13:44:53Z

Swatch

← Older revision		Revision as of 15:44, 18 April 2020
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	[[File:Swatch.jpg\|thumb]]		[[File:Swatch.jpg\|thumb]]

			[[File:Swatch logo.png\|thumb]]
	==Swatch==		==Swatch==

Richard: /* History */

2020-04-18T13:40:51Z

History

← Older revision		Revision as of 15:40, 18 April 2020
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	In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East.		In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East.

	[[ETA]] SA, a company that made watches and movements had recently invested in an injection-molding machine ETA spent 15 months crafting a plastic prototype watch that was one piece and welded together. The significance of a sealed unit was that it economized the entire process, turning watches from handcrafted units to models that could be produced by automation. The watches required just 51 parts instead of the 91 pieces typical of most models at the time. ~~the~~ first Swatch in Zurich in March of 1983.		[[ETA]] SA, a company that made watches and movements had recently invested in an injection-molding machine ETA spent 15 months crafting a plastic prototype watch that was one piece and welded together. The significance of a sealed unit was that it economized the entire process, turning watches from handcrafted units to models that could be produced by automation. The watches required just 51 parts instead of the 91 pieces typical of most models at the time. The first Swatch was launced in Zurich in March of 1983.

	The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be the same as any other fashion accessory. Swatch saw their sales rise from $3 million in 1984 to $105 million in 1985. Thanks to an effective advertising campaign and more eclectic color choices, public perception of Swatches put them firmly in the fashion category.		The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be the same as any other fashion accessory. Swatch saw their sales rise from $3 million in 1984 to $105 million in 1985. Thanks to an effective advertising campaign and more eclectic color choices, public perception of Swatches put them firmly in the fashion category.

Richard: /* History */

2020-04-18T13:40:15Z

History

← Older revision		Revision as of 15:40, 18 April 2020
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	The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be the same as any other fashion accessory. Swatch saw their sales rise from $3 million in 1984 to $105 million in 1985. Thanks to an effective advertising campaign and more eclectic color choices, public perception of Swatches put them firmly in the fashion category.		The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be the same as any other fashion accessory. Swatch saw their sales rise from $3 million in 1984 to $105 million in 1985. Thanks to an effective advertising campaign and more eclectic color choices, public perception of Swatches put them firmly in the fashion category.

			==Links==
			* [[Swatch Group]]
			* [[Switzerland]]
			* [[Main Page]]

Richard: /* History */

2020-04-18T13:37:55Z

History

← Older revision		Revision as of 15:37, 18 April 2020
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	[[ETA]] SA, a company that made watches and movements had recently invested in an injection-molding machine ETA spent 15 months crafting a plastic prototype watch that was one piece and welded together. The significance of a sealed unit was that it economized the entire process, turning watches from handcrafted units to models that could be produced by automation. The watches required just 51 parts instead of the 91 pieces typical of most models at the time. the first Swatch in Zurich in March of 1983.		[[ETA]] SA, a company that made watches and movements had recently invested in an injection-molding machine ETA spent 15 months crafting a plastic prototype watch that was one piece and welded together. The significance of a sealed unit was that it economized the entire process, turning watches from handcrafted units to models that could be produced by automation. The watches required just 51 parts instead of the 91 pieces typical of most models at the time. the first Swatch in Zurich in March of 1983.

	The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be the same as any other fashion accessory.		The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be the same as any other fashion accessory. Swatch saw their sales rise from $3 million in 1984 to $105 million in 1985. Thanks to an effective advertising campaign and more eclectic color choices, public perception of Swatches put them firmly in the fashion category.

Richard at 13:37, 18 April 2020

2020-04-18T13:37:22Z

← Older revision		Revision as of 15:37, 18 April 2020
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			[[File:Swatch.jpg\|thumb]]

	==Swatch==		==Swatch==

Richard: /* History */

2020-04-18T13:32:13Z

History

← Older revision		Revision as of 15:32, 18 April 2020
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	In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East.		In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East.

	[[ETA]] SA, a company that made watches and movements had recently invested in an injection-molding machine ETA spent 15 months crafting a plastic prototype watch that was one piece and welded together. The significance of a sealed unit was that it economized the entire process, turning watches from handcrafted units to models that could be produced by automation. The watches required just 51 parts instead of the 91 pieces typical of most models at the time.		[[ETA]] SA, a company that made watches and movements had recently invested in an injection-molding machine ETA spent 15 months crafting a plastic prototype watch that was one piece and welded together. The significance of a sealed unit was that it economized the entire process, turning watches from handcrafted units to models that could be produced by automation. The watches required just 51 parts instead of the 91 pieces typical of most models at the time. the first Swatch in Zurich in March of 1983.

			The Swatch name came from a contraction of two words: secondary watch. The idea was that a watch could be the same as any other fashion accessory.

Richard: Created page with "==Swatch== ==History== In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East. ETA..."

2020-04-18T13:29:09Z

Created page with "==Swatch== ==History== In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East. ETA..."

New page

==Swatch==

==History==

In the late 1970s the Swiss watch industry was under an existential threat - quartz digital cheap disposable wristwatches from the Far East.

[[ETA]] SA, a company that made watches and movements had recently invested in an injection-molding machine ETA spent 15 months crafting a plastic prototype watch that was one piece and welded together. The significance of a sealed unit was that it economized the entire process, turning watches from handcrafted units to models that could be produced by automation. The watches required just 51 parts instead of the 91 pieces typical of most models at the time.